SEO & AI Visibility
Before a lead ever fills out a form, someone had to find your firm. This section covers everything Kenzsys tracks to answer one question: can a prospective client actually find us — in Google's search results, in the legal directories they check to vet a lawyer, and now in the AI answers that increasingly replace a search box altogether?
What this section covers
Discoverability for a law firm isn't one thing anymore — it's three, and they don't move together. A firm can rank well organically while its listings on Avvo and Justia sit unclaimed. A firm can dominate its local directories while being invisible when someone asks ChatGPT for a recommendation. Kenzsys tracks all three separately so you know exactly where the gap is:
- Search rankings — where your pages sit in Google for the keywords that matter, plus automatic detection of keyword cannibalization, where two of your own pages compete with each other instead of one page winning the query.
- Legal directories & local citations — your firm's presence and completeness across the directories a prospective client (and Google) actually check, down to the individual attorney level where that matters.
- AI visibility (GEO) — whether your firm gets recommended when someone asks ChatGPT, Gemini, Claude, or Perplexity for a lawyer, without ever mentioning your firm by name in the question.
Where these show up: All three live under the same left-sidebar section, so you can move between them without losing context on a given practice area or market.
In this section
- Rank Tracking & Cannibalization — keyword positions over time, and how Kenzsys flags when your own pages are competing with each other.
- Legal Directories & Local Citations — your listing status across Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, Yelp, Legal.io, Google Business Profile, and your state bar.
- AI Visibility (GEO) — how often your firm is recommended in ChatGPT, Gemini, Claude, and Perplexity.