GEO Visibility

Generative Engine Optimization (GEO) tracks how your firm appears in AI-powered search — ChatGPT, Perplexity, Google AI Overviews, and others. As more people start their legal-help research with a chat instead of a search box, GEO becomes as important as classic SEO.

What we measure

• Mentions — does the engine name your firm when asked relevant questions?
• Citations — does it link to your website as a source?
• Sentiment — when your firm is mentioned, is the framing positive?
• Share of voice — how often you're mentioned vs. competing firms in your market.

How prompts are sourced

We generate a panel of representative prompts based on your practice areas and service area — for example, "best DUI lawyer in Phoenix", "how do I sue my employer for retaliation in Arizona". The same panel is run weekly across each engine so you can track trends over time.

Improving your scores

Kenzsys surfaces specific content gaps — questions where competitors are cited but you aren't. These plug directly into the Content Studio so you can publish answers and re-test the prompt panel the next week.