Google Business Profile

Google Business Profile (GBP) is the listing that shows up in the local "map pack" when someone searches your practice area + city. Connecting GBP to Kenzsys gives you visibility into how often your firm shows up, which queries trigger it, and how many people call or request directions.

Screenshot coming soon

What gets synced

  • Profile views — total impressions, broken down by search vs. maps.
  • Search queries — the actual phrases users typed that surfaced your profile.
  • Actions — website clicks, direction requests, and calls placed directly from the listing.
  • Reviews — full text, star rating, and review response status.
  • Posts — performance data for any Posts you publish.

All data is fetched via the official Google Business Profile API, so the numbers in Kenzsys match what you'd see inside the GBP console.

Step 1 — Click Connect

From Settings → Integrations → Google Business Profile, click Connect. You'll be redirected to Google's OAuth consent screen.

Step 2 — Pick the right Google account

Sign in with the Google account that has owner or manager access to your firm's GBP listing. If your firm has multiple offices, sign in with an account that has access to all of them — Kenzsys will let you pick which locations to sync after authentication.

If your agency manages GBP: Ask them to add a member of your firm as a manager on the listing before connecting. That way the connection survives if you part ways with the agency.

Step 3 — Pick locations

After OAuth completes, Kenzsys lists every GBP location your account can access. Toggle on the ones that belong to your firm. Each selected location maps to one of your office addresses inside Kenzsys.

Step 4 — Wait for the first sync

Initial sync pulls the last 90 days of data and usually finishes in 5–15 minutes. After that, Kenzsys polls GBP daily for new data. Reviews come through within an hour of being posted.

What you'll see in the dashboard

GBP data appears in two places: the Local Visibility widget on the dashboard, and the dedicated GBP page under Marketing → Local. The dedicated page shows trends over time and surfaces the top search queries driving impressions.