Kenzsys

Anomaly Alerts

Anomaly Alerts are the AI's early-warning system. Kenzsys watches every marketing KPI continuously and surfaces alerts when something moves more than it should — a sudden lead-volume drop, an out-of-pattern CPL spike, or an unusual stretch of intake silence. The goal is to give you a chance to react before a quiet problem becomes a costly one.

Anomaly alerts detecting unusual patterns in marketing data

What triggers an alert?

Kenzsys ships with five default detectors. You can adjust their sensitivity but you can't disable them entirely on standard plans.

  • Lead volume drop > 25% week-over-week. Triggers when total leads in the most recent 7-day window falls more than 25% below the prior 7-day window.
  • Cost Per Lead spike > 30%. Triggers when CPL rises more than 30% versus the 4-week running average. Filtered to ignore single-day spikes.
  • Intake silence > 48 hours. Triggers when no new lead has been recorded in 48 hours during normal business hours. Often indicates a broken tracking number or paused campaign.
  • Review rating drop. Triggers when your GBP star rating drops by 0.2 or more in a 14-day window — usually one bad review hitting a small review base.
  • Spend without conversions. Triggers when a single Google Ads campaign spends more than $500 in 7 days with zero conversions.

Where to see alerts

Alerts appear in two places:

  • The Overview dashboard. The Anomaly Alerts card on the home screen shows the 3 most recent unresolved alerts. Click See all to open the full alerts list.
  • By email. When an alert is generated, Kenzsys sends an email to every Owner and Admin within 5 minutes. The email has the alert details, the underlying numbers, and a link to the relevant Kenzsys page.

Reading an alert

Each alert displays:

  1. Title — the metric and the direction of movement (e.g., "Leads down 32%").
  2. Severity — Low, Medium, or High, based on deviation size and metric importance.
  3. Affected period — the date range the anomaly covers.
  4. One-sentence explanation — the AI's best guess at the likely cause.
  5. Suggested action — what to check or change.

Dismissing an alert

Once you've reviewed an alert and either fixed it or determined it doesn't need action:

  1. Open the alert from the dashboard or alerts list.
  2. Click the Dismiss button in the top right.
  3. (Optional) Add a one-line note explaining why you dismissed it. Notes appear in the alert history.
  4. The alert disappears from the active list and moves to the resolved history.

Configuring sensitivity

To tune how aggressive the AI is about generating alerts:

  1. Click Settings in the left sidebar.
  2. Click the Notifications tab.
  3. Scroll to Anomaly Sensitivity and pick one of three levels:
    • Low — only flag severe deviations (≥40% changes). Best for large firms with naturally noisy data.
    • Medium — the default. Flags moderate deviations (≥25%).
    • High — flag smaller shifts (≥15%). Best for small firms where every lead matters.
  4. Click Save changes. Sensitivity takes effect on the next detection cycle (typically within an hour).

Calibration period: Anomaly detection needs at least 7 days of historical data to establish a baseline for any metric. New Kenzsys accounts will not see alerts during the first week — this is normal, not a malfunction. The longer you've been on Kenzsys, the more accurate the alerts become.

Common false alarms

A few situations regularly trigger alerts that aren't really problems:

  • Holidays. Lead volume drops over Christmas, Thanksgiving, and Independence Day. Dismiss without action.
  • Planned campaign pauses. If you intentionally paused a campaign and CPL spiked because remaining spend is concentrated, dismiss with a note.
  • Tracking number changes. A sudden lead drop right after rotating a CallRail number means the new number isn't on your website yet — fix the website, not the dashboard.