Using the Content Studio

This page is a tour of the Content Studio workspace. It covers the three tabs (Generate, Library, Calendar), the controls available in each, and how brand voice is configured so the AI sounds like your firm.

How to find Content Studio

Click Content Studio in the left sidebar. The workspace opens with three tabs along the top: Generate, Library, and Calendar. The Generate tab is selected by default.

The Generate tab

The Generate tab is where you create new content. Its key controls:

• Content type selector — choose Blog Post, Social Post, Email, or Ad Copy. The form below changes to fit the type you pick.
• Topic field — describe what the content should be about. Be specific (see Generating Content).
• Suggest topics button — if you don't know what to write about, click this to have the AI propose 5 topic ideas based on your firm's GEO and SEO gaps.
• Tone selector — defaults to your firm's brand voice but can be temporarily overridden (e.g. "more formal" or "more casual").
• Generate button — kicks off the AI. Takes 30 to 90 seconds depending on content type.

Generated content appears below the form in an editable text area. You can rewrite paragraphs, request alternate intros, or regenerate the whole piece.

The Library tab

The Library tab stores everything you've saved. Each saved piece shows:

• The content type (Blog Post, Social Post, etc.).
• The topic and creation date.
• The current status: Draft, Approved, or Published.
• A preview of the first paragraph.

Click any item to open it in the editor. Use the filter bar at the top to narrow by type, status, or search by keyword. The Library is shared across your team — anyone with access to Content Studio can see and edit saved items.

The Calendar tab

The Calendar tab is a month view showing when each piece is scheduled to publish. To schedule a piece:

1. Open the item from the Library.
2. Click Schedule in the top-right corner.
3. Pick a publication date and time.
4. Click Save schedule.

Scheduled items show up on the Calendar with colored badges by content type. Use the Calendar to spot weeks where your content cadence is thin or stacked. Scheduling does not auto-publish to your website or social platforms — it's a planning tool, not a publisher.

How brand voice works

Brand voice is what makes Content Studio output sound like your firm instead of generic legal blog filler. To set it:

1. Click Settings in the left sidebar.
2. Click the Brand Voice tab.
3. In the text area, write 2 to 3 sentences describing your firm's tone. Examples:
   • "We are a no-nonsense personal injury firm. Plainspoken, confident, direct. Avoid legalese. Speak to clients like a trusted neighbor would."
   • "Our voice is warm, empathetic, and authoritative. We work with families during difficult moments. Never alarmist; never preachy."
4. (Optional) Upload 2 to 3 sample articles you've already written. The AI uses them as style references.
5. Click Save brand voice.

Brand voice settings apply to every piece Content Studio generates from then on. You can update brand voice at any time — only future generations are affected.