Google Ads

Connecting Google Ads gives Kenzsys the spend side of the attribution equation. With it, you can see cost-per-retained-client by campaign and ad group — not just by channel.

What gets synced

• Daily spend, clicks, impressions, and CTR per campaign
• Conversion data (form submits, calls) as reported by Google Ads
• Search terms that triggered ads
• Quality Score and ad performance metrics

Connect

From Settings → Integrations → Google Ads, click Connect. Sign in with the Google account that has access to your Ads customer ID, then pick which account to link. If you use a manager (MCC) account, you'll choose the sub-account.

First sync

Initial sync pulls the last 13 months of data — enough for year-over-year comparisons in reports. Subsequent syncs run nightly.