Generating Content with AI

This page walks through generating your first piece of content end to end. Allow about 15 minutes — most of which is your own editing time, since the AI produces a usable draft in about a minute.

Step 1 — Open Content Studio

Click Content Studio in the left sidebar. The workspace opens with the Generate tab selected by default.

Step 2 — Pick a content type

Click the content type selector at the top of the form and choose one of:

• Blog Post — long-form article for your website (800-1,500 words).
• Social Post — short copy for Facebook, Instagram, LinkedIn, or X.
• Email — formatted newsletter or one-off email content.
• Ad Copy — short, conversion-focused copy for paid ads, with 3 variations.

The form fields below the selector change to fit the content type. For example, Social Post asks for a platform; Ad Copy asks for a call-to-action.

Step 3 — Enter a topic

Type your topic into the Topic field. Be specific — the more concrete your topic, the better the draft.

Examples of good topics:

• "What to do in the first 24 hours after a car accident in Tampa, FL"
• "How does Florida's no-fault insurance affect a slip-and-fall claim"
• "5 things to gather before your first family law consultation"

Examples of weak topics (avoid these):

• "Car accidents" — too broad. The AI doesn't know what angle you want.
• "Personal injury" — same problem. Specificity unlocks quality.
• "Why hire us" — too promotional. AI drafts read like spam when the topic is itself spam.

Step 4 — Choose a tone

The Tone selector defaults to your firm's saved brand voice (configured under Settings > Brand Voice). For one-off pieces, you can override the default — pick "More formal," "More conversational," "More urgent," or "Plainspoken." For most drafts, leave this on the default.

Step 5 — Click Generate

Click the Generate button. The AI takes 30 to 90 seconds depending on content length. You'll see a progress indicator while it works.

The generated content appears below the form in an editable text area. For blog posts you'll also see a suggested title, meta description, and section breaks.

Step 6 — Review the output

Read the draft end to end. Three things to check on every draft:

1. Accuracy. Confirm any legal claims, statistics, case citations, or local facts. The AI hallucinates occasionally — never publish unverified claims about laws, jurisdictions, or named cases.
2. Brand voice. Does the draft sound like your firm? If it sounds generic, update Settings > Brand Voice and regenerate.
3. Compliance. Watch for unintended specific-outcome promises or guaranteed results — these can violate your state bar's advertising rules.

Step 7 — Edit inline

The output is fully editable. Click anywhere in the text and type to edit. For larger changes, select a paragraph and click the Rewrite section button that appears — the AI will produce 2 to 3 alternative versions and you pick the best one.

If the entire draft is off, click Regenerate at the top. Tip: change the topic phrasing slightly first — regenerating with the same topic often produces a similar draft.

Step 8 — Save or copy

When the draft is ready:

• Save to Library. Click Save to store the draft in your Library. Saved drafts can be edited later, scheduled on the calendar, or shared with teammates.
• Copy to clipboard. Click Copy to grab the content and paste it into your website CMS, email tool, or social platform.